Blog
Guides for better conversations
Short, practical pieces on asking better questions and getting honest answers.
2 min read
How to screen 200 applicants without losing your mind
Nobody reads 200 CVs properly. Here is what actually happens, and a way out that does not involve hiring the fastest applicant.
2 min read
What AI interviews are actually good at, and what they are not
An honest list from the people who build one. Including the parts where you should not use it.
2 min read
Why customers cancel, and how to actually find out
Your churn reason dropdown is lying to you. Here is what people actually mean when they click "too expensive".
2 min read
Your survey is not working and you already know it
NPS gives you a number. It does not give you a reason. Here is why forms fail and what to do about it.
3 min read
Exit interview questions that get honest answers
Most exit interviews collect polite nothing. Here are the questions that get the real reason, and why people hold back.